Renowned Ghanaian Businesswoman, High-Performance Coach, Speaker, and Image, Etiquette and International Protocols Expert Dzigbordi K. Dosoo shares 5 Tips on How to Build a Successful Business.
Dzigbordi stated that she feels compelled to share some tips that she learned building a business that she wished she knew in her 20s.
According to Dzigbordi the compulsion came after she observed that in recent times many business start-ups are springing up and some are even dominating the market. She also noted that there are some common practices that distinguishes successful entrepreneurs from unsuccessful ones.
She made this revelation on her recent post which reads;
“Over the last few years, one thing has become clear; start-ups are beginning to dominate. Just look on your Instagram and Facebook timeline. Several young entrepreneurs are using their creative ideas and abilities to create lucrative businesses, which are improving lives and creating opportunities. But for all that makes these young entrepreneurs different, the successful ones share one common practice: they can learn and adapt while making their vision a reality. To help anyone who needs it, I feel I have to share some tips that I learned building a business that I wish I knew in my 20s.”
1. Don’t think outside the box, but between the boxes. “Think outside the box” is common advice. But a better rule is to think between the boxes. Most innovation happens when you have two seemingly unrelated ideas and you find a way to connect them.
2. Doing something better is also innovation. Don’t be discouraged if your idea has been “taken”. You can learn from your competition by reaching out to their customers. See what the buyers are saying and try to understand what product and service features they value and what can be improved.
3. Don’t test your venture or product on friends or family. They will always tell you what you want to hear. Test your business on people who don’t know you and don’t owe you anything.
4. Don’t try to be perfect. Nobody’s perfect, no technology’s perfect, and no launch is perfect. Remember, too, your customers aren’t perfect. Just focus on improving your venture and your product as much as you can.
5. Don’t go with your head up against the wall. Give yourself deadlines for achievement milestones. Don’t give yourself excuses when you’re not achieving them. Evaluate the situation in an open way. Maybe your startup isn’t going in the right direction. If it isn’t, don’t be afraid to change directions.
Brief Biography of Dzigbordi K. Dosoo
While working in the finance industry, in 1998 when the concept of spa was non-existent and unwelcoming in the Ghanaian society, Dzigbordi Dosoo saw an opportunity. With two people and her living room in Osu, she established the Allure Saloon which has now grown into Allure Africa. She has 18 years experience in Investment Banking and International Trade Consulting. She founded Business Linkages International, a financial services consultancy, which transitioned into the Eagle Group in 2004.
Recently Dzigbordi has transitioned into the Soft Skills Training, Personal Development and Professional Growth industry, focusing on high-performance, personal branding, impact, and influence.
From business executives, teams, and groups to brands and individuals, Dzigbordi delivers creative and engaging solutions that transform their personal brand, image, impact, and engagement, and establishes their networks, ultimately leading to inspired growth productivity and profitability.
As a corporate consultant, Dzigbordi helps companies in various stages of development, from start-up to advanced growth, to address their pressing issues, visualize exciting futures, and focus on actions that bring lasting positive change.
As a soft skill trainer, she helps individuals, teams, and groups increase organizational effectiveness, achieve bottom-line results, and become measurably more vital. Her summits, conferences, workshops, and seminars help develop practical skills in leadership, management, and communication.
Lastly, as a high-performance coach, Dzigbordi partners with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential and enables changes in their mindset, skillset, strategy, and structure that facilitates success.
Dosoo received her secondary level education at the Accra Girls Senior High School, after which, she left for the United States. There she studied at Virginia State University, graduating with a bachelor’s degree in finance and accounting. She has acquired executive education from Harvard University. She is also a certified Image, Etiquette and International Protocols Expert.
Source: Limitless Motivation